It grew 36% since its launch a year ago which is four times as much as Twitch’s overall growth rate in that period. “While viewership of every top game has fluctuated, ‘Just Chatting’ is the only category to consistently maintain its upward momentum. Essentially what it features is more casual type streams or where users can just chat during intermissions/game play. With 8.6million followers, the ‘ Just Chatting’ stream channel on Twitch is another important one to acknowledge. But it's not just all football - TwitchSports features a variety of what’s up and coming in the ‘world of sports and wrestling.’
Twitch recently made a deal to feature exclusive content - behind the scenes and (potentially) non-league appearances - from elite European football clubs Real Madrid, Paris Saint-Germain, Juventus, and Arsenal. In fact, 21.3% of Twitch viewing is eSports. While Twitch is mainly associated with gaming, it has a growing presence in eSports territory. Twitch has its own annual conference - TwitchCon.Īccording to WARC, brand investment (advertising and sponsorship) in eSports is set to rise 9.9% worldwide to $844m in 2020.Actually, there’s even a completely separate porn site called NudeGamer that taps into this fetish.
It can be a bit ‘wild west’ - there’s plenty of NSFW (not suitable for work) content on Twitch - think OnlyFans x gaming.Music streaming has become increasingly popular on Twitch, but there was a recent announcement that clips containing copyrighted music will be taken down.
#TWITCH DAILY ACTIVE USERS PROFESSIONAL#
Ninja is possibly the most famous professional gamer in the world.Twitch 2019 revenue estimated at $1.54 billion, $300 million of which was generated through advertising.16.00 EST is Twitch’s Peak Viewing Time.It has more than 15 million daily active users ( top countries include US, Russia, Germany, Brazil and UK).The audience is mainly teen gamers but 55% of Twitch users are aged between 18-34.3.8 million unique broadcasters over February 2020.“In April alone, consumption of gaming content on Twitch rose 63.8% from the previous month to top 1.6bn cumulative hours, more than double that of Facebook Gaming, YouTube Gaming, and the now defunct Mixer combined.” WARC Duolingo), it’s now also being talked about as one of the ‘most underrated marketing platforms.’ While non-gaming brands have played in the space before (eg. Twitch is expanding and diversifying for other types of ‘lifestyle casters.’ From live music and DJ sets to pub quizzes, its diversity has enabled it to thrive in Covid-19 lockdown. You might also be able to ask the streamers questions in real-time. ‘Community’ is a word often associated with the platform because while viewing a stream (from a minute to 10 hours or more - longform content is normal here) you can make use of a comment box - live conversation with other viewers. Twitch is about building communities around shared interests. Its success is embedded in the popularity of gaming voyeurism - young people who enjoy watching other people play video games.īut the Amazon-owned streaming platform is no longer just focused on live video gaming. If you’re not familiar with it, traditionally it’s kind of like a gaming-specific YouTube, with live and pre-recorded content.
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